LEGO Batmobile Unveiled at 2017 NAIAS #mydetroitautoshow
The Batman has made a visit to the 2017 North American International Auto Show, and he brought his new whip from the upcoming Lego Batman Movie!
CHEVROLET PRESS RELEASE:
Introducing the new LEGO® Batmobile From Chevrolet
The brand partners with Warner Bros. for “The LEGO® Batman Movie”
DETROIT — Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile today at the North American International Auto Show.
Measuring 17-feet long and featuring exclusive stud shooters, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10.
In this exciting new animated LEGO® adventure, Batman, DC’s iconic Super Hero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker.
“To work on the LEGO® Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO® Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
The LEGO® Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real LEGO® Minifigure™ figurines discuss what kind of person would drive the all-new LEGO® Batmobile.
To learn more about all the exciting options available on the LEGO® Batmobile, please visit Chevrolet.com.
LEGO® Batmobile Fast Facts:
- It’s 83 inches (6.92 feet) high, 204 inches (17 feet) long and 111 inches (9.25 feet) wide.
- Total weight is 1,695.5 pounds. Each tire is just over 100 pounds.
- The interior frame is made from more than 86 feet of square tube aluminum and weighs 282.5 pounds.
- Total number of LEGO® bricks used to build the Batmobile: 344,187
- Total number of LEGO® colors used: 17
- The LEGO® Batmobile took 222 hours to design and 1,833 hours to build.
- The LEGO® Batmobile was designed and assembled in the LEGO® Model Shop in Enfield, Connecticut, by LEGO® Master Builders.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
ABOUT “The LEGO Batman Movie”
In the irreverent spirit of fun that made “The LEGO® Movie” a worldwide phenomenon, the self-described leading man of that ensemble – LEGO Batman – stars in his own big-screen adventure. There are big changes brewing in Gotham, and if he wants to save the city from The Joker’s hostile takeover, Batman may have to drop the lone vigilante thing, try to work with others and maybe, just maybe, learn to lighten up.
Opening Feb. 10, 2017, “The LEGO Batman Movie” stars Will Arnett, Zach Galifianakis, Michael Cera, Rosario Dawson and Ralph Fiennes. Directed by Chris McKay, produced by Dan Lin, Phil Lord, Christopher Miller, and Roy Lee, from a screenplay by Seth Grahame-Smith, Chris McKenna, Erik Sommers, Jared Stern and John Whittington, story by Seth Grahame-Smith, based on LEGO Construction Toys and based on characters from DC Entertainment. Batman created by Bob Kane with Bill Finger; Superman created by Jerry Siegel and Joe Shuster. Executive producers are Jill Wilfert, Matthew Ashton, Will Allegra and Brad Lewis.
From Warner Bros. Pictures and Warner Animation Group, in association with LEGO System A/S, a Lin Pictures / Lord Miller / Vertigo Entertainment production, “The LEGO Batman Movie” will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
THE LEGO® BATMAN MOVIE © & ™ DC Comics, Warner Bros. Entertainment Inc., & The LEGO Group.
LEGO, the LEGO logo, the Minifigure figurine and the Brick and Knob configurations are trademarks and/or copyrights of the LEGO Group. © 2017 The LEGO Group. Used with permission.
BATMAN and all related characters and elements © & ™ DC Comics. All Rights Reserved.