(UPDATING) Events and Unveils for the 2017 NAIAS #mydetroitautoshow

January 3rd, 2017 by

Here is a synopsis of what we can expect at this year’s North American International Auto Show. We’ll be constantly updating this and linking it to related articles, so stay tuned and check back frequently!

Our video covers most of the expected unveils, but check out the list below for all of them (constantly updating):


  • Disney Pixar
    • Drivable version of a Cars character
    • First appearance at the North American International Auto Show
  • Dan Gilbert
  • Navigating in the Future of Mobility, Fontinalis/Chris Thomas
  • John Krafcik, CEO/Waymo
    • Displaying the Autonomous Waymo Chrysler Pacifica
  • The State of Autonomy/Tim Stevens, Roadshow by CNET


  • Adient
    • Seating manufacturer will display new prototypes and designs for the future of automotive seating
  • NAIAS Welcome
  • VDA-German Association of the Automotive Industry
  • Schaeffler
  • Chevrolet
    • 2018 Traverse Unveiling
      • similar cues to the recently unveiled 2018 Equinox
  • Audi
    • Q8 Flagship SUV
  • Lexus
    • LS Flagship sedan unveiling
  • Ford
  • Mercedes-Benz
    • 2018 E-Class Coupe unveiling
  • VW
    • Public display of the new 7-passenger Atlas
    • I.D. Concept unveiling (rumored to be an electric version of their MicroBus concept, and a competitor to Uber)
  • BMW
    • All-new 5 Series Lineup unveiling
  • Nissan
    • Highlighting crossover lineup and commitment to it’s car line
  • Honda
    • 2018 Odyssey unveiling (5th Generation)
  • Toyota
    • 2018 Camry unveiling (America’s best-selling car in a shrinking segment)
  • Volvo
    • XC40 crossover unveiling
  • Kia
    • GT unveil (RWD sedan)
  • Infiniti
    • 2018 QX50 unveiling
  • GAC
    • Chinese Auto Manufacturer’s first trip to the showroom floor
  • Autonomous, Electric, and Connected: A Talk on Current and Future Mobility/ Carlos Ghosn, Chairman and CEO, Nissan Motor Corporation
  • GM Urban Mobility and Maven
    • GM’s ride-sharing program Maven is set to make an announcement
  • Magna International
  • Wind River


  • Shell Automotive Symposium
  • Michelin
  • ZF
  • Roadshow by CNET
  • Röchling Automotive
  • Yanfeng Automotive Interiors
  • Aisin Group
  • Steel Market Development Institute
  • Toyota Mobility
  • Hitachi
  • Nexteer Automotive
  • Techstars
  • EyesOn Design Awards at NAIAS

Automotive News has pulled together a great list of what we can expect to see, so check that out as well: