Behind the Scenes Pt. 1 // 2017 North American International Auto Show #mydetroitautoshow

The 2017 North American International Auto Show is just around the corner, with all the big players descending upon Detroit to show off their new products, concepts and technology (like autonomous capabilities and electric powertrains). Sam Slaughter, owner of Sellers Auto Group is providing an unprecedented look at what it takes to create the auto show, and giving you an all-access pass throughout the show.

With all the coverage we’ll be pushing out, we’re starting a new campaign: My Detroit Auto Show – using the hashtag #mydetroitautoshow

We’ll be covering the auto show before-during-and after the big reveals, to give you an inside look at what goes into creating the show, and being there for the big unveils.

We’re starting it off with a behind-the-scenes look of Cobo Hall during construction, and we’ll be doing weekly updates leading up to the big show.

Please join us in sharing the content with the hashtag #mydetroitautoshow, and stay tuned for updates!